Ecton Case - 1408 Words

Individual Case Study on echnology a Heartbeat Away: Ecton, Inc. How does the Ecton machine differ from the existing technology in the market? What characteristics/applications does it have that are similar to that of conventional machine? What characteristics/applications are different? a) Difference: Ecton machine is compact, portable and easy to use. Lower cost ($38,000, less than half the price of the low end full scale machines then on the market). Lower technical quality in most modalities than conventional instruments. Not performance-competitive and offered less versatility and fewer features. Offer the modalities in different way. Some are approaching the best, some are between the level of eco lab and users in†¦show more content†¦Fig.4 Ecton machine met the expectations. Discussion on the 4 different innovation model and disruptive innovation: Ecton did not overturned the core concepts and just make it more flexible so in core concepts part it reinforced. For another aspect the linkage between the components and the core concepts changed because the size and the service object changed. Based on analysis above, this disruptive innovation is one of the Architectural innovation (See Fig. 5). Fig.5 Ecton machine was not only DI but AI as well. Is Ecton’s sell out strategy the right one? Please explain? I think it is the right one. Here are my reasons: Based on movement of S-cure, Ecton’s Technology is at the beginning of the learning curve and facing the rapid growth on the horizon (See Fig.6) and they really need the market resources to support the effort to enhance the development of the Ecton’s technology. Fig.6 Movement of s-cure. Fig.7 Echon’s situation Based on the introduction of the Ecton’s founders (Exhibit 4 in the case), it is clear that Ecton’s core group was not strong in sales, marketing or production. Considering market as the specialized complementary assets, it was suggested to be integrated (See Fig.7). Appendix 1 is the analysis. Appendix 2 is the recommendation. Appendix 1: Analysis of Ecton’s sell out strategy. Remain IndependentShow MoreRelatedEcton Inc. Case Analysis1598 Words   |  7 Pagesa. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which wasRead MoreEcton Inc. Case Analysis Essay1572 Words   |  7 Pagesa. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which wasRead MoreEcton-Individual Case Analysis1653 Words   |  7 Pagesï » ¿1. How does the Ecton machine differ from the existing technology in the market? What characteristics/application does it have that are similar to that of conventional machine? What characteristics/applications are different? The existing ultrasound technology in cardiology was constantly focusing on improving image quality and providing better quantitative information to response to clinical demands, dreaming that one day it could substitute the expensive imaging techniques such as MRI. SomeRead MoreCase Study : Ecton Inc.1499 Words   |  6 PagesSummary Ecton Inc. has innovated a new concept echocardiograph imaging system. This concept challenges the conventional use of imaging system which was dominated by HP, Acuston, and ATL. Ecton Inc. has made their product compact and mobile as compared to conventional imaging system which weighed more than the average NFL Linesman. Now that Ecton Inc. is in the final phase of the product development cycle they have two options. First is that Ecton Inc. should rollout the product. This will requireRead MoreCase Analysis: Disruptive Technology a Heartbeat Away: Ecton, Inc.1250 Words   |  5 PagesCase Evaluation Ecton is going to position the company to be acquired but the board of directors and clinical advisors has some concerns about the ramifications of that plan. This paper evaluates Cannon’s Phase III Plan on March 1998. Cannon proposed a path for the next year containing five major points (Edward, 1999, 8 and 9). 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For instance, he does not explain the originality of Benjamins father Josiah Franklin. There is no mention of Josiah being born in Ecton, Northamptonshire in England. The details for his genealogy are indeed exhaustive to the tune or extent of running into several pages and should never be skipped the way Forde has skipped them. Fordes main intention in the autobiography is to accentuate